Website Traffic Analysis - Part 2

Friday, 04 December 2009

This second and final part of this two part article shall explain how you can further analyze your website.

Website Traffic Analysis

Your website traffic statistics can assist you in determining which areas are effective versus those that are not.  It will help you determine which pages are visited the most and which ones visitors spend the most time on.  If you have a particular page that you deem important but based on the stats, you see that you receive minimal traffic for it, you know that the page needs attention.  What you can do is try to improve the links to the page. This can be done by making the links more noticeable and inviting.  You could also try to improve the overall look of the page or make it easier for visitors to access the essential information on that particular page.

On the other hand, if you notice that a particular page receives more visitors who spend more time on it than you think they should, then may might want to maximize on this and consider transferring some of your sales pitches and marketing activities to that particular page.

The statistics you generate from web traffic and visitor behavior will prove to be useful in analyzing the efficiency of your site’s pages.  This is also very important information for any internet marketing campaign to succeed.

Normally your website would have exit pages.  This is where visitors can fill up a final order or it could also be a contact form.  This is the page where rapid visitor exiting is expected.  But because visitors to your site may not always find what they are looking for, statistics may present a several different exit pages.  This is actually normal behavior.  However if you see a trend where you there is a high percentage of exits from a page that is not intended for that purpose, then you should seriously consider examining the page to try to figure out what the problem is.  After you have identified the problem or the weakness of the page, you can now implement changes or modifications whether it be in content or in graphics.  This will then probably have a significant impact on keeping your visitors interested and making them continue to navigate through the site instead of exiting at the wrong page.

Now that we’re done with tackling statistics the next important thing is to check on your keywords and phrases.  Keep track of particular keywords that draw specific types of visitors to your site.  The better chosen your keywords are, the more targeted your visitors can be.  And when you get the target market that you want, the higher the potential for them to fill up your contact form and finally make a purchase.  This increases the value of your chosen keyword.

But if you find a significant number of visitors being misdirected to your site by a particular keyword or phrase, then it only means that that the keyword needs to be tweaked. By using the right keywords, you are able to understand your visitor’s wants and needs.  And when you users start inputting your company name to find your site, congratulations!  You have now reached the level of success that most companies are aspiring for!