The notion and understanding of being consistent in your marketing and advertising is not something you see talked about much on the net. Probably it is safe to assume that it is only overlooked by many who publish about business. If you forget to take advantage of this simple to figure out idea, then your efforts will not produce the kind of returns you desire. What is needed with this idea of consistency seems to have everything to do with the nature of people and ways we react to our world. You need to consider about how we react when something happens that is unforeseen in certain circumstances. There’s an uneasy, ill at ease, feeling connected with it, and that is an overall negative response.
One common facet of online marketing where this result is highly common concerns squeeze pages and an additional site. Frequently a business will drive targeted traffic to a squeeze page to capture contact details. One common experience is to be routed to a site after typing in our contact information. Of course what is delivered after the person subscribes is the promoters choice. This is the standard situation in which consistency is particularly important as we will discuss about next.
What you need to give consideration to in this issue are the distinctions between the squeeze page plus following site, and it is the comparison with the overall style and choice of colors and layout. If they are substantially different, then that represents inconsistency, distress on a deeper level and low resultant conversions for the sales letter. The simple solution is to make the squeeze page design more aligned and in agreement together with the sales letter page style and design.
Nonetheless the above case is appropriate to other areas regarding affiliate marketing. Making review sites has been a very common method, and usually there are several links to external product pages. Needless to say you cannot accommodate all the various vendor sales page designs. Even so you can develop your review site in neutral terms that function to blend well with different sites. The main issue is to never cause a huge contrast due to the fact your site is significantly different from anything else. Certainly this does bring some subjectivity into the picture. So the best tactic is to at a minimum try to minimize the contrast as much as achievable.
This very same process is applicable to all you do in your business particularly in your written communications and marketing messages. We seldom see any glaring examples of inconsistently written marketing communications involving email marketing. Alternatively, we have seen many situations in which goods and services were promoted that seemed way out of place and unforeseen. This does not appear to be as much of a situation as design clashes, in our fairly wide experience. But it does take place, and the important point is that you are now conscious of it and can simply avoid this sales killer.
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